Empower Your SME’s Market Presence: Strategic Branding Wisdom from #Ecobank’s Industry Experts

In the dynamic landscape of today’s economy, small and medium enterprises (SMEs) are finding brand repositioning not just beneficial, but essential for their survival. This was the key message delivered by a leading marketing expert during the recent Ecobank MySME Growth Series webinar.

Charles Okonkwo, General Manager of Enterprise Marketing at MTN Nigeria, emphasized the importance of SMEs reevaluating and refreshing their brand image to establish a stronger connection with customers and stand out in a saturated market. His talk, ‘Positioning Your Brand for Success in a Competitive Market,’ highlighted the necessity for SMEs to closely monitor their brand’s public perception and actively shape it to resonate with their target audience.

“Understanding how your brand is viewed by consumers is crucial in a competitive market,” Okonkwo stated. “It’s about humanizing your brand and crafting a narrative that makes powerful brand statements. The ultimate goal is to develop a unique brand identity that speaks volumes, strategically positions your brand, and utilizes resources efficiently to reach your objectives.”

The Ecobank MySME Growth Series, initiated in February, aims to bolster SMEs nationwide. Committed to educating over a million SME operators in diverse economic sectors by 2024, the series offers a wealth of resources, including business startup guides, registration procedures, industry insights, and operational best practices. With a comprehensive curriculum covering accounting, sales, marketing, taxation, and inventory management, and plans to introduce an SME Mentorship program, Ecobank is steadfast in its mission to nurture the SME sector’s growth and prosperity.