October 4, 2023

National Institute of Marketing announces ‘Role of Marketing, Ethics in Nation-Building’ conference


The National Institute of Marketing of Nigeria (NIMN) is delighted to announce its upcoming conference, to be held in the capital city of Abuja on June 22nd, 2023. The conference aims to shed light on the indispensable role of marketing and ethics in driving sustainable nation-building efforts.

Under the theme of “The Role of Marketing and Ethics in Nation Building”, the highly anticipated event will gather marketing professionals, experts, scholars, and thought leaders from across Nigeria.

Attendees will engage in insightful discussions, share best practices, and explore innovative strategies that can contribute to the overall growth and development of our great nation. In today’s rapidly evolving landscape, marketing plays a crucial role in shaping perceptions, influencing behaviour, and driving economic progress.

“As we navigate the challenges and opportunities of the digital era, it is imperative that marketing practices align with ethical principles, promoting honesty, fairness, and accountability. By upholding ethical standards, we can ensure the long-term success of businesses, enhance consumer trust, and contribute to the socio-economic advancement of our nation,” a statement reads.

President of the National Institute of Marketing of Nigeria (NIMN), Idorenye Enang noted that for Nigeria to attain sustainable development there is a need to imbibe strong ethical leadership while harnessing the nation’s greatest asset, the people.

Enang said the conference was inspired by the need to review the Nigerian ecosystem while creating a platform for discourse with relevant stakeholders including the government and private sector to share ideas on delivering better leadership quality and harnessing its human resources for sustainable development of businesses and the economy.

“I believe that our greatest asset as a country is our people. As an institute, we are developing ways to foster conversations around the role of marketing and ethics in building the nation. What makes a great nation and what makes a great person is ethics.”

The conference program will feature keynote speeches, panel discussions, case studies, and interactive workshops, covering a wide range of topics with speakers such as Mr. Lolu Akinwunmi, Group CEO of Prima Garnet Africa; Mike Iteumagbor, Chairman of Padmozi Sports Marketing.

Prof. Uchenna Uzo, Professor of Marketing at Lagos Business School; Dr Ibrahim Yusuf Ohida, Senior Lecturer at Nasarawa State University; Dr. Nechi Nceako, CEO at EL-Values Advisory; Prof. Agbo JC Onu, a professor at Ahmadu Bello University, among others.

These distinguished speakers and industry experts will share their invaluable insights, highlighting successful ethical marketing campaigns, innovative approaches, and emerging trends. Participants will have the opportunity to network, exchange ideas, and forge collaborations that can further drive the ethical marketing agenda in Nigeria.

The NIMN conference serves as a platform to inspire and empower marketing professionals to adopt ethical practices that align with the core values of integrity, professionalism, and social responsibility.

The institute cordially invites all marketing professionals, academics, government officials, and stakeholders in the marketing industry to join the conference in Abuja. This is to pave the way for a brighter future built on ethical marketing practices.

To attend the conference, please click on this link to register: https://linktr.ee/nimn2023
Registration is free!

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